Program Introduction

The Industry Program

World O-CHA Trade Fair

Trade Fair relating to tea and tea related items, such as tea sets, tea equipment and sweets to accompany tea from all over the world.
The Trade Fair will serve as a venue for trade negotiations, business meetings and direct sales to the public.

Tea Industry Exhibition

  • O-CHA World
  • Tea Production World; Shizuoka Tea World
  • Tea Utensils / Tea Crafts World
  • Machinery / Materials / Functional Products World
  • Confectionary World
  • Enjoyment of Tea World / Gourmet World

Culture of Tea Exhibition

  • Grand Exhibition of Tea Culture around the World
    (Tea Culture around the world: Exhibits; Tea Tasting Corner)

World O-CHA Contest

Green tea-producing areas from all over the world will have the opportunity to showcase their famous teas as well as any new tea-related products. The contest will examine each entry for its commercial viability based on its quality, product concept, etc.

Adjudication Committee

September 2010
Representatives from Japan and overseas will make up the Adjudication Committee
(Scheduled to be held at a venue in Shizuoka City)

Exhibitions and Sales

October 28th to 31st 2010
The Venue: Granship

World Tea Set Contest

In addition to the World O-CHA Contest, the Festival will also be running an exhibition and contest for items and products related to tea.

 

World Green Tea Conference

An International Conference where all the major tea industry figures convene to discuss green tea production and consumption around the world.
Against a background of concerns about our food and a boom in Japanese cuisine, attendees will discuss global trends in consumption, etc.
We are also planning to hold a World O-CHA Seminar with panelists from the World Green Tea Conference.

Technical Site Visit

Experience the tea industry first hand by visiting the actual sites of the tea industry, culture and academy that will stimulate all five senses.

Plans include:

The Industry Tour Tea manufacturing equipment manufacturers, dried tea factories, tea cultivation communities, etc.
The Culture Tour Tea Ceremony (at a temple, shrine, etc.), tea plantation, an opportunity to experience tea culture, museums and galleries, etc.
The Academic Research Tour Public research facilities, manufacturers, universities, etc.
The Sightseeing Tour Tea plantations, tea picking etc.

Cultural programs

New O-CHA(Tea) Styles expressed by 遊 ( Fun）,創 ( Creativity) and 感 (Feeling)

A proposal of a new tea culture and enjoyment of tea to suit modern lifestyles will be offered.

Theme:

Seasonal decoration

Exhibition Plan:

Tea styles for today will be presented by coordinationg a variety of tea sets, tea sweets, flower arrangements, gardening etc.

Exploring Japanese Tea Ceremony

A broad introduction to the various different approaches to the Way of Tea, one of Japan’s most revered traditional cultural practices.
One of the planned exhibitions will showcase the hospitality of the tea room and the esoteric depths of the tea utensils, flowers, Japanese paintings and tea ceremony confectionary.

Exhibition Plan :

  • Demonstrations by various tea ceremony schools
  • Experience Japanese hospitality through the tea ceremony and Zen meditation in a traditional Zen temple tea room

Tea Parties from around the World

An opportunity to discover how people and cultures around the world enjoy tea gatherings and tea parties. Experience hospitality and the enjoyment of tea in a variety of different manners.

Expamples:

  • English tea party
  • Chinese tea party by China Tea-Artists
  • Moroccan tea party
  • Rediscovering Japanese Tea from the Taisho Era
  • Korean tea ceremony
  • Japanese tea ceremony using Shizuoka Matcha( powdered green tea)
  • Edible tea from Myanmar

Academic Research Program

The 4th International Conference on O-CHA (Tea) Culture and Science

Researchers from all over the world come together to share the latest information on the academic study of tea production and the benefits of tea.

Tentative Programs:

  • Keynote Speech
  • Oral Presentation
  • Poster Presentation
  • Symposium
  • Open Seminar

*All speeches and presentations will be delivered in English excluding the Open Seminar
* Participation fee may be required for this program(fee to be confirmed at a later date)
*The International Conference on O-CHA (Tea) Culture and Science shall be held between Oct. 26th (Tue) and Oct 28th (Thu) 2010.

Others

Other Events

Many other events to support the Festival are being planned for and by organizations and individuals involved in tea and the tea industry/production.

Plans include:

O-CHA Variety Performance Various Entertainers and Performers Expound on the Theme of Tea
Tea Culture Exhibition A Special Exhibition (held at various Museums and Art Museums) focusing on the culture of Tea Utensils and their History
Academic Research Symposium Research into the benefits of tea in the Metropolitan Area (Held at various universities, etc.)
Industrial Symposium Tea Industry Symposium (held at various tea-producing locations in Shizuoka Prefecture)
Tea Gathering Tea Gatherings at various cultural facilities related to tea (held at tea culture facilities in Shizuoka Prefecture)